Secret Shop Report Contents

interior appearance, furniture, lighting, floors, windows, displays, service desk, climate

restroom, floors, utensils, kitchen, tables, rooms, furniture, accessories, signage, ceiling, glass, and additional specific applicable details

entry welcome, employee interaction, number of employees, guest service culture, employee names, detailed experience

timing for services detailed and reported from entrance to exit of experience

employee interaction, number of employees, guest service culture, employee names, detailed experience

number of customers in establishment and traffic flow

management presence, interactions and overall perception of the establishment being managed properly.  This includes employee interactions and guest compliments and complaints 

quality of product includes detailed photos

price in accordance with service provided, online reviews vs. actual experience. Yelp reporting if requested

presence of product and how it is displayed, marketed, creativity, customer feedback, overall perception of displayed product and pricing  

was receipt or invoice correct and well explained, did pricing match advertised price, was invoice given in a timely manner  

what are customers in the establishment saying?

social media page and actual experience

is marketing well maintained, updated, clear to customer and positioned well throughout establishment 

overall wrap up and analysis of business including details and photos. Videos, customer interviews and social media posting available per request.

outside appearance, sidewalks, lighting, signage, parking lot